DAILY DOSE (HEALTHLINE LESSONS 2.0)Building a Personalized Microlearning Platform to Drive Engagement and Habit Change
role: director of ux/product design
disciplines: product strategy, research, creative direction, product partnership, team leadership, human interface design, interaction design,
timeline: march 2025 - october 2025 (launched)
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Actions I Led
Led the 0→1 strategy and design of a personalized microlearning platform, grounding product direction in behavioral research and reframing education as a habit-formation challenge rather than a content problem. Partnered cross-functionally across Product, Engineering, Marketing, and Compliance to define scalable taxonomy, end-to-end user flows, and a phased roadmap aligned to both engagement and monetization goals.
Leadership in Practice
Aligned multidisciplinary design, content, and research teams around a clear product vision, guiding execution through ambiguity while maintaining focus on measurable outcomes. Mentored designers, facilitated decision-making through data and testing, and balanced user trust, personalization, and business strategy in a regulated environment.
Results at a Glance
Launched a scalable learning platform with 400+ lessons, achieving ~70% lesson completion and strong early engagement signals across 1,200+ users. Demonstrated monetization potential with 25% of users reaching the daily cap and drove 19.5× organic social engagement compared to benchmarks.
Why This Matters
Daily Dose transformed static education into a structured, habit-forming experience that empowered users to take consistent action. It established a durable foundation for personalization, long-term engagement, and ecosystem-level growth.row without losing their humanity.
The Strategy // Define → Ideate
People living with chronic conditions are overwhelmed by health information yet struggle to turn it into consistent, daily action. While Healthline had successful condition-based content and tools, there was no system designed to support ongoing learning, habit formation, or personalization at scale.
Research revealed6 in 10 Americans live with at least one chronic condition
97% find daily management challenging—even years after diagnosis
Users trust Healthline but feel overloaded by conflicting or changing information
People value guidance that is condition-specific, actionable, and grounded in science
The opportunity wasn’t to create more content—it was to reimagine how learning fits into daily life
The Challenge // Empathize → Define
I reframed the problem from a content experience to a behavior-change and engagement challenge.
Our guiding question became:
How might we help people feel confident they’re doing enough—without asking for more time or effort?
Key principles guided the workCut through the noise
Inspire doable action
Make it personal and contextual
Build trust through science and transparency
Reinforce small steps lead to meaningful change
This led to a clear product vision:
Daily Dose — a personalized, microlearning platform delivering trusted, bite-sized lessons designed to build confidence, momentum, and healthier habits over time.
Actions I Led // Define → Ideate → Test → Iterate
Grounded the product in user insight, synthesizing behavioral research, condition-specific data, and jobs to be done to inform product strategy and content design
Led competitive analysis of microlearning platforms (Duolingo, MasterClass, TED-Ed, Udemy) to understand engagement, motivation, and habit-forming patterns
Partnered closely with Product and Engineering to align scope, prioritize features, and deliver a 0→1 platform embedded across Healthline and Optum Now
Designed the end-to-end experience, from acquisition (Healthline articles, social, PSLPs) through onboarding, daily reminders, and lesson completion
Defined the learning and product architecture, establishing a scalable taxonomy
Leadership & Team Impact
This project required navigating ambiguity while aligning multiple teams around a shared vision. While leading strategy, I stayed hands-on where it mattered— reviewing prototypes, facilitating FigJam sessions, and jumping into design sprints to unblock progress. This kept execution moving and reinforced trust with the team.
Led creative direction across UX, UI, branding, illustration, interaction design, and content design
Partnered with the lead product designer while empowering team ownership
Introduced outcome-focused critiques to keep teams aligned on impact over output
Results // Launched October 2025
Daily Dose delivered strong early signals:
1,200+ users
across conditions
completion rate
70% lesson
indicating future monetization potential
hit a lesson cap
25% of users
benchmarks on organic social
19.5x social engagement
vs400+lessons
live upon launch
Reflection
Daily Dose reinforced my belief that effective UX leadership is about creating clarity, momentum, and trust, at both the user and team level.
By grounding strategy in empathy and staying connected to execution, we built a scalable foundation for long-term engagement, personalization, and improved health outcomes.
