User Research Case Studies

0→1 Resource Centers on Healthline

Redefining Information Architecture to Increase Engagement, Retention, and Revenue

Bezzy Community Personas

Using Research to De-Risk New Community Launches and Drive Engagement

Healthline UXR Roadmap

Scaling Research Impact Across Multiple Pods Through a Wave-Based Strategy

Optum Store Research & Conversion Optimization

Reducing Friction and Increasing Completion in Sensitive eCommerce Health Journeys